2011年7月17日 星期日

Booming Oregon wine industry sparkles in the south

Oregon's wine industry has nearly doubled to $2.7 billion in the past five years, lifting Rogue and Applegate Valley vintners on the rising ride.

A study commissioned by the Oregon Wine Board underscored the industry's rapid growth and contributions to tourism. Wine's contribution to the state economy has grown 93 percent, amid a lengthy recession, since a previous study was conducted by Full Glass Research, a Berkeley, Calif.-based market and industry research firm.

Kara Olmo of Wooldridge Creek Winery, a member of the Oregon Wine Board, said the local region's approximately 65 wineries are double the number of a decade ago.

Although Full Glass Research didn't break out numbers for the local industry during the first round of analysis, Christian Miller, the study's author, said the industry contributes $220 million to Southern Oregon's economy with $41 million in wages.

"That probably is an underestimate because of the cross-region activity in distribution and supplies," Miller said.

Olmo said the industry's statewide strength has helped growers and wineries to secure financing.This patent infringement case relates to retractable syringe needle ,

"Numbers like we're seeing attract interest and support from both investors and banks,It's hard to beat the versatility of Plastic molding on a production line." Olmo said.

She said when Wooldridge opened its tasting room in 2004, three wineries were open for public tasting in the Applegate Valley.

"Next summer there will be 20," Olmo said. "Having 20 partners working together to market and promote the industry is fantastic."

Likewise, winery and vineyard owners are both preserving agricultural land and gaining political clout.

"One of the most vital components for a farm-based business is its ability to be financially successful," Olmo said.If so, you may have a kidney stone . "If our farm-based businesses are not financially successful,Enecsys Limited, supplier of reliable solar microinverter systems, the pressure to develop Oregon's farm land is increased. When we went to Salem to talk with our legislators, the response was very positive, officials were listening to what we needed."

Some wineries, including her own, adopted innovative strategies during recessionary times.

"The overhead at a small farm is fixed, so you can't compete on price point with larger companies," she said.

By delivering wine in kegs rather than bottles to restaurants, Wooldridge improved its margins.

"We use the same delivery system as beer, and reduced overhead allows us to be very competitive," Olmo said. "It's something fairly unique in Southern Oregon, but we're now seeing it in northern Oregon, too."

The report noted demand for pinot noir, Oregon's leading grape, continues to grow at a faster rate than most other varieties, while maintaining a price premium for its leading white grape ¡ª pinot gris ¡ª despite heightened competition from California. The Applegate, Rogue and Umpqua valleys are building on Oregon's reputation for pinot noir and pinot gris and developing other varieties matched to their own conditions.There is good integration with PayPal and most third party merchant account providers,

"They are getting more awareness and more visitors to their wineries," Miller said.

But few wineries here are capable of making enough wine for "vast U.S. distribution," he said. "If you don't have enough product and marketing and distributing behind it, it's difficult to reach beyond a handful of states."

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