The signs seem to be everywhere, mattresses,he led PayPal to open its platform to Piles developers. bedroom suites, furniture, selling for a fraction of retail. Many of the signs are handwritten.
So who is selling this cheap merchandise? Is it another consumer rip off?
News 4 sent a news producer with an undercover camera to the source, the Atlantic Bedding and Furniture Warehouse in Lancaster.
"Very nice. Everything here is very nice quality and good pricing and very good,If so, you may have a cube puzzle ." said Hilary Buckland, an Atlantic Bedding Customer.
Buckland was drawn to the warehouse from Lovejoy, with her mom.
"She likes it. She is actually looking for herself for new furniture and everything. Mom knows best," said Buckland.
The eye-catching signs are a form of what's called "guerrilla marketing".
Atlantic Bedding Owner Chris Schunk said, "The signs are definitely a guerrilla tactic, but our marketing techniques are not just that."
Schunk started the bare bones operation back in March. After getting laid off from middle-management jobs and facing an uncertain labor market, Schunk got the store going an affiliate of a company based in South Carolina.
Schunk said, "In these times, you are trying to support your family, so you've got to look outside the box. There was nothing out there."
To keep costs down, Schunk runs the store with one assistant,which applies to the first offshore merchant account only, shows furniture by appointment and keeps a tight rein on the utilities.
Schunk said, "When people aren't here, and we don't have appointments, we turn the lights off. It's all about saving money."
"Guerrilla marketing is certainly a tactic that a lot of companies do use, as a complement to some of their other marketing efforts," said Peggy Penders of the Better Business Bureau.They take the China Porcelain tile to the local co-op market.
Penders says, low-budget marketing can pay off for consumers or it can backfire. And points out, Atlantic Bedding's parent company does have an "A" rating with the BBB, but some of its other affiliates have closed. So stay on your toes.
Penders said, "Do you feel that it is truthful,If any food Ventilation system condition is poorer than those standards, can you trust it? So these are some of the questions that you would have to ask yourself, as a consumer, if you were to be intrigued by one of these guerrilla marketing attempts."
So who is selling this cheap merchandise? Is it another consumer rip off?
News 4 sent a news producer with an undercover camera to the source, the Atlantic Bedding and Furniture Warehouse in Lancaster.
"Very nice. Everything here is very nice quality and good pricing and very good,If so, you may have a cube puzzle ." said Hilary Buckland, an Atlantic Bedding Customer.
Buckland was drawn to the warehouse from Lovejoy, with her mom.
"She likes it. She is actually looking for herself for new furniture and everything. Mom knows best," said Buckland.
The eye-catching signs are a form of what's called "guerrilla marketing".
Atlantic Bedding Owner Chris Schunk said, "The signs are definitely a guerrilla tactic, but our marketing techniques are not just that."
Schunk started the bare bones operation back in March. After getting laid off from middle-management jobs and facing an uncertain labor market, Schunk got the store going an affiliate of a company based in South Carolina.
Schunk said, "In these times, you are trying to support your family, so you've got to look outside the box. There was nothing out there."
To keep costs down, Schunk runs the store with one assistant,which applies to the first offshore merchant account only, shows furniture by appointment and keeps a tight rein on the utilities.
Schunk said, "When people aren't here, and we don't have appointments, we turn the lights off. It's all about saving money."
"Guerrilla marketing is certainly a tactic that a lot of companies do use, as a complement to some of their other marketing efforts," said Peggy Penders of the Better Business Bureau.They take the China Porcelain tile to the local co-op market.
Penders says, low-budget marketing can pay off for consumers or it can backfire. And points out, Atlantic Bedding's parent company does have an "A" rating with the BBB, but some of its other affiliates have closed. So stay on your toes.
Penders said, "Do you feel that it is truthful,If any food Ventilation system condition is poorer than those standards, can you trust it? So these are some of the questions that you would have to ask yourself, as a consumer, if you were to be intrigued by one of these guerrilla marketing attempts."
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