Williams-Sonoma, Inc., a specialty retailer of high-quality products for the home, announced today that PBteen, the leading resource for home furnishings for teens and tweens, will now be available internationally to customers in over 75 countries for the first time through a partnership with FiftyOne Global Ecommerce, the leading provider of international e-commerce services and infrastructure to U.S. retailers. Customers looking for teen decor can now shop PBteen.com to find products in the following key categories: bedding, gear, decorative accessories, select lounge seating and occasional furniture, lighting, storage, rugs, window treatments and electronics. PBteen will now be available to consumers in more than 75 countries worldwide, giving them the opportunity to purchase merchandise online in 42 different currencies, with guaranteed landed costs and a convenient, high-quality cross-border customer experience.
"The international launch of PBteen is an exciting milestone for the brand," said Janet Hayes, President of PBteen. "This is the first time PBteen will be accessible outside the U.S. and within easy reach of customers in over 75 countries worldwide. Additionally, our loyal U.S. customers will now have the convenience of being able to ship to friends and family all over the world. We are thrilled to be able to fulfill this international need for high-quality home furnishings designed specifically for teens and tweens," said Hayes.
HOW IT WORKS
FiftyOne streamlines all aspects of the international shopping experience making it a simple, efficient process. A localized homepage appears automatically, welcoming the customer with a flag denoting their country and their selected currency. At checkout, a customer can view a guaranteed order total in their own currency, including international duties (if applicable), taxes, and delivery costs, with a guaranteed exchange rate – and no unexpected fees. The customer receives an e-mail directly from FiftyOne with the order number, estimated delivery timeframe and a link to the online tracking system.
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